Market to Your List by Showing Your Vulnerability and Building a Relationship With Your Prospects

by: Connie Ragen Green

No one is perfect, and letting the people on your list know this can be an important part of building your relationship with them over time. Show that you are vulnerable, and people will be more likely to relate to you.

This must be done in the right way, so that you make the connection with your prospects you are hoping for. Otherwise, you risk creating a misunderstanding that may hurt your business in the long run. Read More…

Posted under Email Marketing, Marketing and Advertising

This post was written by NetProfitGurus.com on November 24, 2010

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How to Make an E-Newsletter Useful

by Melanie Garside

E-newsletters are those that are sent by a marketer in email campaigning to prospective customers. The main purpose of sending a newsletter to a client or a subscriber is to establish the business in the market.

It is done to popularize the business of an enterprise. In order to make a newsletter effective, you can choose to write fresh as well as mind gripping content for potential customers. The content is the main portion of such a letter that can persuade and lead a potential reader to take interest in the business of an enterprise. Read More…

Posted under Email Marketing, Marketing and Advertising, Opt-In Email List