Here’s a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.
In other words …
One shouldn’t pay attention to what people say they’ll do as much as what they actually DO. Read More…
Posted under Direct Mail, Marketing and Advertising, Offline Promotion
This post was written by NetProfitGurus.com on October 31, 2010
By Joe Niewierski
Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:
1. A clear, bold headline.
On the envelope or front of the mailer there should be one central message. The best way to achieve that is with a bold, clear headline that’s not cluttered up with other text. A good guideline is to have the headline fill up at least 15% of the front of the mailer.
2. A graphic that supports the message. Read More…
Posted under Direct Mail, Marketing and Advertising, Offline Promotion
This post was written by NetProfitGurus.com on February 5, 2009
